TeamViewer, AnyDesk and Splashtop: what detractors actually say

How to pick the angle for a competitor campaign

One public complaint usually stands for a larger group that never writes one (AnyDesk has 1,385 lifetime Trustpilot reviews against the 200,000+ customers it says it has, about 7 per thousand), so a theme that keeps coming back in reviews is a pain the rest of a competitor's base is likely to recognise in your copy. These five steps turn that into a timed outbound campaign without it backfiring.

1. Pick the theme per competitor

   TeamViewer detractors complain mainly about reliability (208 of 510) and licensing (84), and TeamViewer replies in public to 503 of the 510, so a "we listen to you" opening has nothing to push against. AnyDesk is the opposite case: 85% of its detractor complaints are commercial (blocked cancellations, licensing, auto-renewal) and it replied to 28 of 118, so contract terms and a clean exit are the opening there.

2. Check it against your own reviews first

   Before a theme goes into copy, run the same classification on your own reviews, because if your detractors complain about the same thing the angle comes back at you in the first reply. Splashtop is the example here: 57% of its own detractors complain about commercial terms, closer to AnyDesk's 85% than TeamViewer's 31%, and two of them independently call the trial-to-paid step "bait and switch", so Splashtop should not lead on price against either. Attack only where you can show proof, such as an uptime figure or a cancellation policy you can link to.

3. Time the touch

   For complaints about renewal, billing, cancellation or licensing, the review date plus twelve months gives an estimated next renewal, with a thirty day band either side. Set the Signal filter to Renewal datable to see them (125 for TeamViewer, 82 for AnyDesk), and use the window to schedule the sequence, never as a fact in the email.

4. Get the account names somewhere else

   Reviewers almost never name their employer (3 of 207 hand-checked rows did), so build the list from job posts that mention the tool and from technographic data, then send each account the copy for its competitor's theme. A search for "AnyDesk" on Indeed Germany returned 48 posts from named mid-market companies, while Clay's technographics found 50+ EMEA accounts on TeamViewer and none on AnyDesk.

5. Write in the customer's words, leave the reviewer alone

   Use the phrases customers use ("disconnects constantly", "flagged as commercial") in subject lines and talk tracks. Do not contact or quote individual reviewers: most are consumers and prosumers, and it reads badly with a business buyer. The Names an alternative filter shows which tools people are moving to, which belongs in the battlecard.