GTM engineering · Alliances and partnerships · Berlin
I build the systems that partner and revenue teams run on.
Ten years in B2B SaaS partnerships at AnyDesk, Kubermatic and LiveEO, now building with HubSpot, Clay, n8n and Claude. The Lab below is where I test every tool and playbook on my own data before anyone else sees it.
- 10 yrs
- B2B SaaS partnerships
- 2,000+
- partners recruited at AnyDesk
- 3
- Lab builds running, more coming
The Lab
All buildsTools, dashboards and playbooks I build and run myself, for alliance and partner managers, GTM engineers, founders and anyone in a revenue team. Each one runs on real people or real data and says what worked. Two picks and the newest below; the full list filters by team and type.
Work
Ten years inside B2B software companies, mostly building partner programmes and the systems behind them. One line per role, one result each.
Full CV on LinkedInAIento
2026
GTM Engineer, own practice
Built outbound and scoring systems on HubSpot, Clay, n8n and Claude for B2B clients and for the Lab. For a local services company in the US, a checked list of about 1,200 businesses in one part of its city, contacted by the owner himself.
LiveEO
2024 to 2025
Senior Partner Manager
Ran the AWS, SAP, Esri and Accenture partnerships for satellite monitoring sold to utilities and rail operators. A campaign every two weeks matched LiveEO's targets against the accounts those partners already covered, which produced around 20 VP and C-suite meetings a year for over twelve months.
Kubermatic
2022 to 2023
Partner Program Manager
Designed the partner journey for MSPs and SIs, built the private offers on AWS Marketplace, and pulled partner activity and deal data into one reporting view, taking every partner report from four hours to ten minutes.
AnyDesk
2019 to 2022
Global Channel Sales Senior Manager, then Channel Sales Director
Built the reseller programme from 80 agreements with no rules to 2,000+ partners across 80 countries: tiering, pitch material, a deal-registration portal and a shared marketing budget, with teams launched in EMEA, North America and APAC.
Ogloba
2015 to 2018
Head of Business Development LATAM
Opened and ran the Latin American business for a gifting and payments platform from Mexico City and São Paulo: sales, operations, hiring and the local partner network.
About
Portuguese, based in Berlin. I spent most of the last ten years on the partner side of B2B software: recruiting resellers, building the reporting nobody had, and running outbound through alliances instead of around them. Along the way I learned to build the systems myself, which is what the Lab is for.
Everything in the Lab runs on my own time and my own data, and each page says what worked and what I would change. I write up the ones that turn into playbooks so other partner managers, GTM engineers and founders can reuse them.
AIento is the name this started under and stays as the domain.
Say hi
A question about a build, an event you want Tap at, or partnerships in general. One reply, from me.